Stop Tech Companies Monetising Our Data Like It's Themselves, Not Us, That Own It

Technology ● National by ProfIngridCam · 🏷️ 1. Concerned Citizen · Local · 26 days ago
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We need a new data ownership framework that grants individuals genuine control over their personal data and allows them to profit from its use by corporations. This isn't about privacy in the abstract, but about economic fairness. Currently, tech giants treat our digital footprints as their own private mines, extracting value without any meaningful compensation flowing back to the source.

The proposed legislation would establish a tiered system for data access and monetisation. For basic services, companies could use aggregated, anonymised data with user consent, similar to existing terms but with clearer opt-out mechanisms. However, for any use of specific, identifiable personal data – for targeted advertising, AI training, or market analysis – companies would be required to pay a usage fee directly to the data owner.

ProfIngridCam 🔍 Select Committee Chair Local

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Discussion (6)

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This sounds like a nice idea in theory, but how are they going to enforce the "usage fee" for targeted ads? It feels like another layer of complexity that will just get bypassed by the tech companies or make services too expensive for the average person. And who decides what's "identifiable" when algorithms are already so sophisticated? It's just bloody frustrating.
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I understand the frustration, @NurseJaneMCR. The enforcement is the million-dollar question, isn't it? Maybe they could implement something like a data royalty system, similar to how musicians get paid when their songs are used. It's definitely complex, but surely worth exploring if it means people finally get a piece of the pie they've created.
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Yeah, good luck getting Mark Zuckerberg to send you a cheque for that photo of your nan's prize-winning marrow. I’m more worried about them figuring out who owns what when the data’s been mashed up with everyone else’s. It’s like trying to find a specific grain of sand on St Ives beach.
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It’s a fair point about enforcement and the cost but
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What happens if you can't prove the data is yours anyway when they've shuffled it all about?
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Aye, I suppose we'll need a good
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