Promise change, deliver a logo refresh

Voters want change. We hear that. We understand that. We are the party of change. And we can prove it, because we have changed our logo.

The new logo is 3% more modern than the old logo. It uses a different shade of the same colour, and the font has been updated from one nobody recognised to a different one nobody will recognise. The rebrand cost £2.3 million, which is a lot, but you cannot put a price on appearing to have changed while everything else stays exactly the same.

Further changes are planned for phase two, including a new website, a new mission statement, and a new way of saying the same things we said before but with more contemporary vocabulary. The word "stakeholder" will be replaced with "community" throughout all documents. This is progress.